By KRYSTLE CHOW
Published in the Ottawa Business Journal newspaper and website.
April 18, 2011 (April 21 on OBJ.ca)
Click here to view this article on OBJ.ca.
Northern airline continues to battle competition in tight market

First Air says it lost ‘minimal’ market share since Air Canada entered the Ottawa-Iqaluit route.
Photo by ETIENNE RANGER for the
Ottawa Business Journal.
It’s been almost a year since Air Canada launched its Ottawa-Iqaluit route, putting the country’s national carrier in direct competition with two northern airlines, including locally headquartered First Air.
While fares were immediately forced down, and have yet to fully recover, the aftermath hasn’t been as bad as some had expected.
“We lost minimal market share,” said Christopher Ferris, First Air’s vice-president of sales and marketing. Passenger revenues are down by a “single-digit percentage,” and yield is now back to virtually where it was before Air Canada launched service, he said.
The lower fares have encouraged northern passengers to fly south more, observed independent aviation analyst Rick Erickson, although the carriers aren’t making anywhere near as much as they used to on the routes.
Fares fell sharply following the introduction of Air Canada’s Ottawa-to-Iqaluit flight, and while the numbers are not perfectly comparable due to the difference in travelling season, it appears that prices have stayed low since a year earlier.
For flights on and around June 16, a search last week indicated one-way fares starting at Continue reading →






