KRYSTLE (CHOW) KUNG

E-mail: krystle.kung [at] gmail [dot] com (krystle.kung@gmail.com)
Location: Ottawa, ON, Canada
Phone Number: 1-613-709-3437

SOCIAL MEDIA / MARKETING / SEO EXPERIENCE

>>August 2020 – Present
CENTRE OF EXCELLENCE ON PTSD – Ottawa, ON
Social and Digital Engagement Lead
Leading social media, email and other digital marketing initiatives at a national non-profit organization focused on building strong community networks to create the best possible supports and services for Veterans, first responders, and their families. Developing the Centre’s social and email strategy and contributing to branding and style guidelines. Managing and creating content for the Centre’s social media networks and email campaigns.

>>November 2017 – August 2020
CANADA GREEN BUILDING COUNCIL – Ottawa, ON
Marketing and Communications Specialist
Creating marketing and communications materials for a national not-for-profit organization working to advance green building and sustainable community development practices in Canada. Produced content for various digital and print media including monthly e-newsletters, ad hoc eBlasts, green building project profiles and case studies, and website copy. Managed CaGBC’s national and regional social media channels using Hootsuite Enterprise. Responsibilities included leading the project management for publications such as CaGBC’s eNews for members and Education News, as well as providing support in the production of the organization’s annual report, for grant applications and for social media management.

>>February 2012 – November 2017
PARTNERS FOR MENTAL HEALTH – Ottawa, ON
Online Community Manager
Managing and sourcing content for the social media and online community properties of a national non-profit organization dedicated to transforming how people think about mental health and act towards people living with a mental illness. Developing social media strategy and policy. Played key role in the public launch of Partners for Mental Health and its first campaign, Not Myself Today. Increased social media following by 500% to more than 30,300.

>>October 2011 – February 2012
ORLEANS HEALTH & WELLNESS EXPO – Ottawa, ON
Social Media Assistant
Blogging and social media for a 2012 health and wellness event featuring 90 exhibitors. Responsible for maintaining the expo’s Twitter feed and Facebook page, connecting with the general public and generating interest, as well as promoting sponsors and exhibitors.

>>June 2010 – January 2011
EBILLME – Ottawa, ON
Writer & SEO
Blogging and writing shopping & marketing content for a startup focused on providing secure online cash payment options for U.S. shoppers and helping them live a debt-free lifestyle. Worked on SEO (search engine optimization) for various shopping pages.

PRINT EXPERIENCE

>>January 2011 – Present
Freelance Writer/Editor
Contributing, proofing and editing content for publications such as the Ottawa Business Journal, Ottawa Magazine, iRun Magazine, and Ottawa At Home.

>>September 2011 – February 2016
GREAT RIVER MEDIA – Ottawa, ON
Copy Editor / Proofreader
Copy editor and proofreader for Great River Media’s publications, including the Ottawa Business Journal, Ottawa Technology, and The Voice. Responsible for ensuring clean, readable, error-free copy that adheres with Canadian Press style.

>>January 2011 – September 2011
OTTAWA BUSINESS JOURNAL – Ottawa, ON
Part-time Reporter
Writing and copy editing stories for a biweekly business newspaper and its website. Contributed to the OBJ‘s style guide.

>>February 2010 – May 2010
MEETING IN THE CAPITAL MAGAZINE – Ottawa, ON
Copy Editor
Editing articles for a magazine focused on providing tips for organizing meetings and conventions in Ottawa-Gatineau.

>>January 2010 – May 2010
OTTAWA TECHNOLOGY MAGAZINE – Ottawa, ON
Copy Editor
Editing and contributing articles for a biannual technology magazine and directory of Ottawa technology companies.

>>April 2009 – May 2010
OTTAWA HR MAGAZINE – Ottawa, ON
Copy Editor
Editing and contributing articles for a biannual magazine for managers and human resource professionals in Ottawa.

>>October 2006 – May 2010
OTTAWA BUSINESS JOURNAL – Ottawa, ON
Web Reporter

• Writing six or more short business news articles a day for the website of a local weekly business newspaper;
• Writing longer stories for the paper version of the newspaper;
• Copy editing articles;
• Hourly updates and maintenance of the OBJ website;
• Working with OBJ researcher to edit weekly business lists on DataJoe;
• Helped create the newspaper’s style guide;
• Making minor edits to website code and templates to improve look and functionality of OttawaBusinessJournal.com.

>>April 2008 – March 2009
OTTAWA AT HOME – Ottawa, ON
Copy Editor/Copy Producer/Contributor
Editinghome, food and lifestyle articles for a bimonthly magazine on living in Ottawa, writing headlines and captions and contributing articles.

>> July 2006 – October 2006
OTTAWA BUSINESS JOURNAL – Ottawa, ON
Freelance Writer
Contributing news stories and features about the Ottawa business community.

>> April 2006
THE NEWS EMC – Ottawa, ON
Reporting Intern
Writing news and entertainment stories for a weekly community newspaper servicing Ottawa South and Ottawa West.

>> September 2005 – April 2006
OTTAWA INSIGHT – Ottawa, ON
Reporter
Writing company profiles and business features and taking photographs for an online business magazine published by Carleton University’s business journalism class.

>> December 2005
CANWEST NEWS SERVICE – Ottawa, ON
Reporting Intern
Writing news stories with a national perspective for a wire service. Several stories were published in papers across Canada, including the National Post, the Ottawa Citizen, and the  Vancouver Sun.

>> September – December 2005
CENTRETOWN NEWS – Ottawa, ON
Reporter/Paginator/Arts Editor
Writing news and business stories for a community newspaper published by Carleton University’s School of Journalism. Served as Arts Editor from September to October of 2005, overseeing a team of writers, coming up with and assigning stories, and writing editorial columns. Experience with laying out the newspaper using Quark Express and copy editing articles.

>> February – April 2004
CARLETON NOW – Ottawa, ON
Writer
Covering various events related to Carleton University and interviewing professors on their research.

>> June – July 2003
THE STAR – Kuala Lumpur, Malaysia
Reporting Intern/Copy Editor
Researching crime, court and political stories. Copy editing and layout of articles using Quark Express.

>> October 2002 – April 2003
THE CHARLATAN – Ottawa, ON
Contributing Writer
Writing articles for the Arts and Features sections of Carleton University’s weekly student newspaper.

>> 2001 – 2003
THE STAR – Kuala Lumpur, Malaysia
Freelance Contributer
Writing food and travel articles for The Star’s weekly leisure section (formerly known as the Weekender section).

>> December 1994 – December 1998
FLAVOURS MAGAZINE – Kuala Lumpur, Malaysia
Columnist
Writing food reviews of various culinary events in Kuala Lumpur in a column called “Krystle’s Corner” for a national food magazine.

RADIO EXPERIENCE

>> January 2006 – April 2006
BUSINESS@NIGHT (580 CFRA) – Ottawa, ON
Reporting Intern
Pre-interviewing and scheduling guests for host Rob Snow, working on stories for a business and economics radio show. Experience using INES editing software.

>> January 2006 – April 2006
MIDWEEK – Ottawa, ON
Producer/Reporter/Editor
Producing and multi-tracking own voicers, Q & As, radio documentaries and tape-talks for the Carleton University School of Journalism’s weekly current affairs show. Worked on desk for three rotations of the show in various production and editorial roles, including one rotation as show producer and another as a show host/announcer. Experience using Minnetonka FastEdit and Adobe Audition, and recording on MiniDisc. (Demo disc available upon request.)

>> July 2004
JAZZ.FM91 – Ottawa & Toronto, ON
Volunteer Reporter
Created a radio report on the wrap-up of the 2004 Ottawa International Jazz Festival. Highlights include an interview with Grammy-winning musician Marcus Miller.

OTHER MEDIA EXPERIENCE

>> September 2006 – March 2007
theCICAK.com
Managing editor
Overseeing communications with potential contributors and team members for a Malaysian socio-political webzine, copy editing articles, contributing story ideas, and managing content and style.

>> August 2005 – March 2007
theCICAK.com
Editor
Copy editing articles, contributing story ideas and managing content. Wrote the webzine’s style guide in collaboration with theCICAK’s director. Created an online database of biographical information for theCICAK’s past and present contributors.

>> September 2004 – December 2004
CJTV News – Ottawa, ON
Reporter/Arts Anchor/Cameraperson/Lineup Editor
Producing TV news stories for a Carleton University School of Journalism TV news show, using a linear editing program. Experience with filming and editing news pieces and on-camera work. Prepared lineup for one rotation of the show and acted as arts anchor for another rotation.

OTHER EXPERIENCE

>> February 2004 – January 2008
OTTAWA CHINESE BIBLE CHURCH
English Congregation Communications Ministry
Preparing weekly bulletins, occasional newsletters, and reports and minutes for monthly ministry team meetings.

>>June 2006 – August 2006
CARLETON UNIVERSITY UNDERGRADUATE RECRUITMENT
Liaison Officer
Answering questions about student applications and providing general information about Carleton University admissions.

>>May 2006 – August 2006
CARLETON UNIVERSITY UNDERGRADUATE RECRUITMENT
Campus Tour Guide
Giving tours of the Carleton University campus and answering questions from parents and prospective students about the university.

>> May 2004 – July 2006
CARLETON UNIVERSITY UNDERGRADUATE RECRUITMENT
Telecounsellor
Calling prospective Journalism students and answering questions about the program and university.

>> April – May 2002
A FUNNY THING HAPPENED ON THE WAY TO THE FORUM
Actress
Acting in the cast of a production of the Stephen Sondheim musical in Kuala Lumpur, Malaysia.

>> July – December 2001
CANADIAN INTERNATIONAL MATRICULATION PROGRAM STUDENT COUNCIL – Petaling Jaya, Malaysia
Secretary
Participating in student council meetings and helping to plan activities for a pre-university program, prepared minutes of council meetings.

EDUCATION

>> September 2002 – June 2006
Carleton University – Ottawa, ON
Bachelor of Journalism (High Honours)
Minor in Economics
Graduation Date: Spring 2006
Cumulative GPA (for Fall 2002 – Winter 2006): 10.00 on a 12-point scale (A-, or 3.675 on the 4.0 scale)
GPA at graduation (for Fall 2005 – Winter 2006): 10.3 on a 12-point scale (A-, or 3.8 on the 4.0 scale)

>> January 2001 – December 2001
Canadian Matriculation International Program (OAC year) Sunway College – Petaling Jaya, Malaysia

HONOURS AND ACHIEVEMENTS

>> Ottawa, ON
2004/05, 2005/06 – Dean’s List
2006 – Barry C. Scott/Canadian Pacific Railway Scholarship in Business Journalism (awarded to top student in business journalism class)
2005 – Chalmers Jack MacKenzie Scholarship
2005 – K. Phyllis Wilson Scholarship
2002 – President’s Entrance Scholarship

>> Kuala Lumpur, Malaysia
2001 – Ontario Scholar (for the Canadian International Matriculation Program)

SKILLS AND INTERESTS

• LANGUAGES: Ability to speak, read and write fluently in English, Malay and Indonesian, basic understanding of French and Cantonese, some understanding of Mandarin
• APPLICATIONS & SOFTWARE:
  – SOCIAL MEDIA NETWORKS, MANAGEMENT & MARKETING: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, Hootsuite, Sprout Social, ActionSprout, ShortStack
  – EMAIL MARKETING: Mailchimp, Real Magnet/Higher Logic
  – WEBSITES: WordPress, Google Analytics, HTML, minor coding and template edits on existing websites
  – FUNDRAISING: A.K.A. raisin, CHIMP
  – GRAPHIC DESIGN & PUBLISHING: Adobe Photoshop, Adobe InDesign, Quark Express
  – CRM & DATABASES: Salesforce CRM, DataJoe
  – SOUND & VIDEO EDITING: Adobe Audition, Adobe Premiere, Minnetonka FastEdit, INES editing software for radio
  – OTHER: Microsoft Office suite
• TV & RADIO: Experience operating digital/Mini Disc recorder and DV-8 camera, and performing linear and non-linear editing for television
• INTERESTS: Enjoys business, technology and arts reporting, Canadian Press style, independent and festival films, poetry, the performing arts, jazz, food and crochet